Fiat and the Serbian government have a 67-33 percent share respectively in a joint company, Fiat Cars Serbia. Some EUR1 billion was invested in the refurbishing and equipping of the old Zastava car factory in Kragujevac for the new Fiat production line.

Today's opening represents the conclusion of three years of extensive and comprehensive work at the 1.4 million square meter site.

Fiat hopes to make approximately 300,000 cars per year and expects revenues in 2013 to amount to EUR 1.3 billion from exports to the European and the U.S. market.